How FruityLoops became FL Studio…

After producing FruityLoops for about four years we changed the name to FL Studio, here's why:

	Kelloggs decided to challenge us when we applied for the FruityLoops trademark  in the US.We had a very strong case AND we received the trademark in Europe as  the two markets are obviously separated. But later they claimed to have released  CDs and games in their cereal boxes, and as we didn't want to waste money fighting  them in court for 5 years ...
	''Fruity' seems to have all sorts of meanings and innuendo associated with it that we  thought best to avoid for the sake of international marketing appeal.
	The 'loops' part of the name implied that music was made from pre-canned loops  and no 'musician' wants to be associated with that. We even had one customer almost  lose a contract because their label heard about them using FruityLoops and believed  they were using a 'pre-canned loops' application.
	Program development was in the opposite direction to Acid/Ejay, so people buying  'FruityLoops' thinking it was a similar app didn't have a clue what to do when they  were confronted with a Step Sequencer and Piano Roll.
	No one ever took the 'FruityLoops' name seriously. Whenever we went to a meeting  to discuss a possible bundle with a hardware manufacturer, we had to excuse ourselves  and explain for half an hour that it WAS a real music production package, while the  marketing managers on the opposite side of the table were looking at us with grins  on their faces.

Anyway, since we changed the name we have received a lot more credibility and our 
customers no longer seem to be ashamed to admit what application they are using to 
make music. The FL Studio demo is now downloaded over 30,000 times PER DAY and is 
used by some of the biggest names in the industry. We have definitely come a long way 
thanks to our customers support.